Chapter 385
e
C
The Yurchenko family’s stunt didn’t hurt GrabCheap at all. In fact, it ended up giving them a wave of free publicity.
10
Not only did previous users reinstall the GrabCheap app, but a whole bunch of new users also flocked to it.
Aubree’s firm stance at the press conference about protecting user interests, along with the platform’s policy of refund, quickly spread by word of mouth. In no time, the number of positive reviews for GrabCheap shot up.
To celebrate their victory, Aubree treated the executives who had worked hard during this period to a meal and handed out bonuses to the employees.
Manchotech’s second round of investment landed right on time, and the partnership with Poison was sealed without a single hiccup.
With the rest of the operations barely needing her attention anymore, Aubree started putting her energy into Zappy.
The novel promotion had been a huge success. Last time she talked to Kurtis, she’d asked him to find a director to check out some scripts–the kind of web novels that were ready to be turned into mini dramas.
Most TV dramas these days were still based on original scripts, and it was rare for a web novel to get adapted for television. Even after novel adaptations became common in the booming entertainment industry, there were still plenty of hit novels that just didn’t translate well to TV.
Mini dramas, however, filled that gap perfectly.
Most mini dramas got a bad rap for having a stupid script, but there was no denying they were making serious money.
They were dumb but addictive. People could just zone out and watch them.
Actors who starred in mini dramas could even brag about their view counts on their resumes. Mini drama stars were even getting to walk the red carpet.
up
Kurtis moved fast. After the success of the promotion, he no longer doubted Aubree’s vision. Anyone who could rack win after win at her age clearly had a rare kind of vision.
Soon, Kurtis had handpicked a few scripts and sent them over to her.
Aubree took a look. They were all adaptations of the hottest web novels right now, packed with drama and lightning–fast pacing.
Mini dramas were cheap to make, so she could just drop them on Zappy first. Later, with Kurtis’s connections, they could land deals with other streaming platforms.
Most importantly, she could even build a dedicated app just for mini dramas, using Zappy to funnel in users, and kickstarting a whole new industry in the process.
Aubree made it clear that the mini drama should have a hundred episodes, each just a few minutes long, and every episode had to end on a cliffhanger that would keep viewers binge–watching.
Of course, all of this had to be done step by step. For the moment, the most important thing was still GrabCheap.
Aubree rewarded every employee with a generous year–end bonus.
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