The mini dramas were officially launched, first appearing on Zappy. At first, nobody cared–even if they scrolled past it, they just treated it like a random two- or three–minute clip, watched it, and then forgot about it.
But then, something felt off. The show was highly addictive–viewers often moved straight from one episode to the next. The most frustrating part came around episode 20 or 30, when it abruptly cut off. To continue, they had to pay a few dollars per episode. With 20 to 30 new episodes released weekly, the cost added up to just a couple of dollars a day, and naturally, people paid,
“Great news! Zappy’s data shows that users are increasingly engaged with mini dramas these days,” one of the team members reported.
“Related searches have surged to the top position, completely outpacing the second–place keyword,” another person excitedly noted.
“It seems that mini dramas are about to spark a whole new trend,” added someone else.
“Zappy’s latest revenue report is here–earnings from mini dramas, which include both in–app purchases and ads, have already outdone every other category on the platform, ranking just below the shopping section!” someone exclaimed.
The revenue from mini dramas wasn’t impressive yet, but the market was still in its early stages of development. For now, it was mainly Kurtis and Aubree driving things forward, with only a few savvy early adopters joining in. Overall, the market remained small.
Even in its early days, mini dramas had already risen to the number two spot on the platform, surpassing every other category. That alone was a clear sign of tremendous potential.
Aubree suggested, “Let’s boost traffic for mini dramas and start editing some of the best scenes into promotional clips for advertising.”
Also, it’s time to start prepping our free mini drama platform, GemX,” she added. Aubree had seen it coming all along–she knew this wasn’t even the peak. The real explosion, she believed, was still to come.
[Shocking! The surge of mini dramas–An actor reveals he started as an extra, but after appearing in one mini drama, he drove away in a Porsche.]
[A mini drama director shares insights: With a budget of only a few hundred thousand dollars, each episode can generate millions of dollars in daily revenue.]
[Experts suggest that mini dramas could be the next significant trend in the entertainment industry.]
News about mini dramas was creating a significant buzz in the industry, and more people were beginning to recognize the substantial profits to be made–serious money, and plenty of it.
“Are those news stories real or fake? They’re real. The cost of a short drama usually does not exceed 300 thousand dollars. Still, it’s common to earn several million dollars after it airs, sometimes even over 40 million dollars,” he continued.
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